Adidas Uses Helping Hand From Justin Alliman’s “Dream Chaserzzz Basketball” Program

With the home opener of the Toronto Raptors last week, there was no shortage of excitement in the city. Keeping in line with that, Adidas Canada took the opportunity to bring to light their Free to Create initiative. The brand collaborated with @Justinalliman, owner of @dream.chaserzzz to create and take York University basketball players through a practice plan which was co-hosted by the head coach of the Raptors 905, Jama Mahlaela.

Jama Mahlaela and Justin Alliman

Photo: Courtesy of @XTINEDO and @_KISHANMISTRY

The program is a state of mind that shapes the athlete’s world both on and off the court. The initiative focuses on three pillars which include:

Individuality / Inclusion

Adidas Basketball believes that anyone with a ball of any kind can play the game anytime and anywhere. Through multiple touchpoints, Adidas will celebrate and enable individuality through inclusion.

Limitless Potential

Adidas Basketball believes that once you discover identity and individuality, the potential to do more is limitless.

Self-Discovery

Adidas Basketball believes that on the journey towards creative freedom, self-discovery is one of, if not, the most important aspect of the journey.

After the practice session, the students were surprised with a video message by Adidas athlete Kyle Lowry, Point Guard for the Toronto Raptors. They were also invited to the home opener.

Photo: Courtesy of @XTINEDO and @_KISHANMISTRY

The students got the chance to be a part of the Gondola experience and enjoy the historic moment in Canadian basketball.

In addition to the York University activation, Adidas Canada popped up in Jurassic Park with a branded slot machine. Fans also had the opportunity to win 25th Anniversary Adidas Raptors tees and Ultraboost 19’ shoes.

When asked what it meant to be chosen by Adidas Basketball to create and run their session Justin replied “ It’s a very special moment, I had to really sit back and think how far I’ve come both as a trainer and as a company. To be able to do show my work on an Adidas platform and do it with my brother’s basketball team was truly something I won’t forget.

Justin Alliman to Work Alongside Raptors 905

The Raptors 905 have officially announced on Wednesday August 15th their finalized coaching staff, and Dream Chaserzzz founder/head trainer Justin Alliman will be serving as a mentor coach for the 2018-2019 season alongside two-time Olympian Tamara Tatham. 

Raptors 905 Head Coach Jama Mahlalelah will be mentoring Alliman and Tatham, and they will continue to coach and develop Canadian talent. Working with the Raptors 905 will not only allow Alliman to apply his coaching skills with top class athletes, his coaching skillset will continue to grow as he learns under a mentorship consisting of collaboration, feedback and dialogue. 

Alliman adds this experience to his already-impressive coaching resume; he was the player development coach for the National Basketball League of Canada team "Mississauga Power".  He has worked with over one hundred world class athletes who have played in the WNBA, NBL, Canadian Senior National teams both Mens and Women's, NBA and NBA Summer League. He also currently works for the NBA as a Jr. NBA coach in Asia, where he has worked with over 60,000 athletes. 

Alliman states on his new role: “I hope to be able to develop as many players as possible; helping them to become full-time NBA caliber players, while ultimately bringing home another championship for the team.” This new endeavor is another testament to the caliber and skill-level of the Dream Chaserzzz brand, and shows that Canadian talent development is in good hands.