Nba coach

Justin Alliman Shares His Story In New Book “Before My Glory”

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It was once said that “ you never really know someone until you’ve stood in their shoes and walked around in them” well here’s your opportunity.

Justin Alliman, who recently turned 31, has decided to give readers an all access story to how he became the person we all know him as today. In his first official book he takes us through an introduction of his childhood riddled with trauma all the way to the start of his NBA Career. It’s a story based on adversity using his real life experiences to paint the picture and ultimately deliver positive messages of overcoming all obstacles we are faced with.

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It was an event for the ages. An excellent meet and great set up by RYU. There were tears, love and laughter all shared together with a sell out crowd inside the venue. The night started off with a promotional short film created and directed by @mr.KOA followed by champagne. As the night carried on there were chapter exerts read and a Q& A period for deeper reflection on what inspired the author.

"Before My Glory" Book Launch

Before My Glory is the first of a three part series according to Alliman. The books will all be based on different stages in his life that helped to shape his life. While there is no official launch date or title for the other two books, Before My Glory was made available December 6th 2019 for digital pre order on amazon.ca If you’re into reading physical books you could have picked up the paperback version at the official book launch on December 10th 2019 at RYU Queen Street West, Toronto. The paperback version is said to have unseen extras that the digital version doesn’t include.

Justin Alliman Inks Deal With Adidas

One Famous quote by Toronto native rapper Drake once said “ Started from the bottom, now we’re here”. Nothing more could express that exact feeling from Justin Alliman as he signed his first major endorsement deal with one of the biggest apparel brands in the world.

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Justin had previously done projects with other brands such as NIKE and UNDER ARMOUR but nothing as significant as when Adidas approached him with an idea for him to run basketball training sessions for York University. What was then thought to be a one time contracted event turned out to parlay itself into a full out brand ambassador role for Adidas Canada.

Change can't happen alone. #ChangeIsATeamSport

Justin Alliman is now the only basketball trainer in all of Canada to be fully endorsed by one of the three major apparel giants of the world. When asked if he thought this would be a good fit for himself and his brand Justin replied “ I am very excited to have a role as significant and rare as the one I’ve agreed to with Adidas. There’s no other brand out there that believes in what I’m doing as much as they do. Plus I’ve always been a huge fan of Adidas one of my favorite basketball shoes of all time is the Adizero Crazy lights. Those shoes made me feel like superman. So far my experience has been great, they listen to my thoughts and opinions. I really feel that I have a valued voice in what’s going on.”

Stay tuned to see what Justin and Adidas have in store. We are sure it will be exciting.