One Famous quote by Toronto native rapper Drake once said “ Started from the bottom, now we’re here”. Nothing more could express that exact feeling from Justin Alliman as he signed his first major endorsement deal with one of the biggest apparel brands in the world.

Justin had previously done projects with other brands such as NIKE and UNDER ARMOUR but nothing as significant as when Adidas approached him with an idea for him to run basketball training sessions for York University. What was then thought to be a one time contracted event turned out to parlay itself into a full out brand ambassador role for Adidas Canada.

Justin Alliman is now the only basketball trainer in all of Canada to be fully endorsed by one of the three major apparel giants of the world. When asked if he thought this would be a good fit for himself and his brand Justin replied “ I am very excited to have a role as significant and rare as the one I’ve agreed to with Adidas. There’s no other brand out there that believes in what I’m doing as much as they do. Plus I’ve always been a huge fan of Adidas one of my favorite basketball shoes of all time is the Adizero Crazy lights. Those shoes made me feel like superman. So far my experience has been great, they listen to my thoughts and opinions. I really feel that I have a valued voice in what’s going on.”

Stay tuned to see what Justin and Adidas have in store. We are sure it will be exciting.